Turns Out I’m a Hoarder? š¤·
I would generally consider myself (Cat) a minimalist. I donāt love clutter, I rarely have an emotional connection to objects, and Iām consistently re-analyzing the value something provides in our lives and weighing whether or not itās worth keeping. But Iāve learned something about myself in recent weeks: Iām a hoarder. The root of hoarding is an anxiety or fear of not having enoughāa distrust that there will be provision. Alternatively, distress or overwhelm at the idea of cleaning or sorting. This often leads to a āfreezeā response which only gets worse over time with the accumulation of more stuff. Hoarding generally leads to cluttered spaces, making it harder to think clearly, thus exacerbating the problem. But mine is not a hoarding of āthings,ā mine was a hoarding of ācontent.ā Photos Iāve edited for social media, but placed in an album for āsomeday.ā Reels I crafted months in advance of our departure so I would have ābackupā content to post when we needed itāsitting in a drafts folder on my phone. Half-written blog posts clogging up my OneDrive in the hopes that maybe I could return to them for inspiration on days I have writers block. In the book āThe Ruthless Elimination of Hurry,ā he mentions a story about people trekking in Africa (I think thatās rightā¦feel free to correct me if Iām wrong). Despite the explorerās drive to keep moving, the tribe guiding him insisted on regular breaks and refused to continue until ātheir souls caught up with their bodies.ā In these last two months our bodies outran our souls. We just finished our first pet sitting gig in Europe: a week caring for a cat and plants in an apartment in Zurich. It was the first time since we left nearly 3 months ago that we had a full week of ānothing.ā And not only did we catch up on work, we caught up onā¦ourselves. We reflected and rested and processed and considered what we want to do better in the next chapter. For the last 3 months, Iāve tried to post something every day. The mental load of trying to post daily is very heavy. Around 3 or 4pm every day I would remember that weāre trying to post daily and interrupt whatever I was in the middle of to scrounge up something worthy of Instagram. Talking head, trending, or b-roll? Do I need to get drone footage or GoPro footage off of our harddrive? Should I script anything prior to recording? Make sure to provide value in the caption. Whatās the best time of day to post? Our analytics say 3-5pm, but Iāve been doing that and itās not performed well⦠is that because I should change the time or is it the content itself that needs to change? What about the 72 (not an exaggeration) half-edited reels in my InShot drafts? Should I do one of them? NoāI might need them for later⦠The result was often that Iād get overwhelmed and not post anythingā¦. Then repeat it again the next day. Or if I did post something, it felt thrown together and I wasnāt proud of it. And it certainly wasnāt content aligned with our goals of growth and serving our audience. In the social media world, thereās something called ācontent batching.ā Itās essentially when you pick one day and create every post for the next week in advance (some people do it for a whole monthā¦I think trends shift too often for that to make sense for us). Itās something I decided to try for the first time yesterday (spoiler alertābig fan). I mapped out a content calendar for the month and gave thoughtful consideration to our content pillars, style, variety, objectives⦠then used that as a guide to decide on all our posts for the coming week. I finally dove into all the folders and drafts and albums and realized āomg. Thereās so much here. Too much here.ā Iāve got about a monthās worth of āhalfway-doneā posts that Iāve just been collecting, saving, then getting overwhelmed about and ignoring⦠So I started categorizing and sorting all those half-done posts into their respective places. And reflecting on the mess Iād created for myself: Iād been hoarding. Hoarding content. And I hadnāt taken enough time to ālet my soul catch up with my bodyā to even become cognizant of itā¦until yesterday. Now I have the opportunity (and I dare say responsibility) to reflect on what brought me to that point and how to avoid it going forward. Iāve said to quite a few people that this journey has taught us a lot about ourselves. I would never know that I have a tendency toward ācontent hoardingā if I hadnāt been in a position of needing to ācreate content.ā But Iām grateful for it as each new discovery is a chance for new growth. Now I know what to watch out for in myself going forward and, as usual, rest is 80% of the answer š« Also Iām a big fan of content batching. Gonna keep doing that. -Cat
Turns Out I’m a Hoarder? 𤷠Read More Ā»